Google Images goes Pay-Per-Click Crazy
Google images and pay-per-click advertising Google has recently outlined plans to revamp their image search facility in a bid to improve functionality and user-experience. The key changes are summarised below, and are described in this google blog: • Dense tiled layout • Instant scrolling between pages • Larger thumbnail previews • Hover panes • Image-specific [...]
ICANN, YOUCANN, WEALLCANN (get a new domain to improve SEO performance)
Those devils at the Internet Corporation for Assigned Names and Numbers (ICANN) recently released further information about the new generic top level domains (gTLDs like .google or .yahoo). The new gTLDs are likely to spark a massive change in how websites are identified and categorised. In turn, this will have an effect on search costs [...]
When pay-per-click advertising goes bad
So you know the story, (or maybe you don’t but that’s ok); you’ve got a comprehensive list of keywords which you’ve then trimmed and pruned like a cherished bonsai tree, leading to an impressive click through rate and steady flow of measurable results from the PPC campaign. Then, as if from nowhere, it all goes [...]
Generic top-level domains hot up
ICANN, the international body that oversees certain aspects of the internet, has for some time been discussing and creating proposals in relation to allowing what are termed as ‘generic top-level domains’. Generic top-level domains mean that for instance, Coca-cola could obtain ‘.cola’ for usage in connection with their business or indeed to preclude usage by [...]
New standard for advertising providers
An industry body representing ad networks has recently released guidelines which aim to harmonise and regularise the provision of adverts by the networks. The Interactive Advertising Bureau Networks and Exchanges Committee, comprised of 460 leading media and technology companies responsible for selling 86% of online advertising in the US, published the guidelines earlier this month [...]
ACE – Adwords Campaign Experiments
Everyone loves to experiment. Think back to that memorable time in science when you made your first volcano out of paper mache and made it explode with baking soda. Or what about those scientists over in Switzerland who have been experimenting with the Hadron Collider to explain the origin of the universe (big bang theory). [...]
Decisions, decisions
Choosing an online marketing option that will benefit your business can be a little confusing. A bit of research into the different forms of marketing available will make sure that you are fully informed when making this decision.
A design for life
You may remember these inspiring words being repeatedly vocalised by a certain alternative rock band from Wales in the mid 90s. Unfortunately these words of wisdom do not apply to the development of websites which are constantly evolving and therefore need to be changed fairly regularly.
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