Google images and pay-per-click advertising Google has recently outlined plans to revamp their image search facility in a bid to improve functionality and user-experience. The key changes are summarised below, and are described in this google blog: • Dense tiled layout • Instant scrolling between pages • Larger thumbnail previews • Hover panes • Image-specific [...]
Archive for the ‘General’ Category
Google Images goes Pay-Per-Click Crazy
Wednesday, July 21st, 2010ICANN, YOUCANN, WEALLCANN (get a new domain to improve SEO performance)
Wednesday, July 7th, 2010Those devils at the Internet Corporation for Assigned Names and Numbers (ICANN) recently released further information about the new generic top level domains (gTLDs like .google or .yahoo). The new gTLDs are likely to spark a massive change in how websites are identified and categorised. In turn, this will have an effect on search costs [...]
When pay-per-click advertising goes bad
Tuesday, July 6th, 2010So you know the story, (or maybe you don’t but that’s ok); you’ve got a comprehensive list of keywords which you’ve then trimmed and pruned like a cherished bonsai tree, leading to an impressive click through rate and steady flow of measurable results from the PPC campaign. Then, as if from nowhere, it all goes [...]
Generic top-level domains hot up
Wednesday, June 30th, 2010ICANN, the international body that oversees certain aspects of the internet, has for some time been discussing and creating proposals in relation to allowing what are termed as ‘generic top-level domains’. Generic top-level domains mean that for instance, Coca-cola could obtain ‘.cola’ for usage in connection with their business or indeed to preclude usage by [...]
New standard for advertising providers
Wednesday, June 30th, 2010An industry body representing ad networks has recently released guidelines which aim to harmonise and regularise the provision of adverts by the networks. The Interactive Advertising Bureau Networks and Exchanges Committee, comprised of 460 leading media and technology companies responsible for selling 86% of online advertising in the US, published the guidelines earlier this month [...]
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