Google images and pay-per-click advertising

Google has recently outlined plans to revamp their image search facility in a bid to improve functionality and user-experience. The key changes are summarised below, and are described in this google blog:

• Dense tiled layout
• Instant scrolling between pages
• Larger thumbnail previews
• Hover panes
• Image-specific features such as “Similar images”
• New landing pages
• Optimized keyboard navigation

As part of the revamp, Google are also going to open up the possibility of advertising in relation to specific image results. The new product will, somewhat unimaginatively, be called Image Search Ads. The product will allow customers to include thumbnails of images alongside a line of ad text.

This new frontier will allow businesses to potentially reach new sectors and engage with customers through a new medium. Whilst this will primarily be of use to businesses working with, and selling, images on a day-to-day basis, such as photographers, it is also likely that that other businesses may seek to innovate and reach out to potential customers using the new ads, especially for branding purposes.

Michael Goulbourn
21 July 2010

Posted on: Wednesday, July 21st, 2010 at 3:36 pm - Category: General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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