ICANN, the international body that oversees certain aspects of the internet, has for some time been discussing and creating proposals in relation to allowing what are termed as ‘generic top-level domains’. Generic top-level domains mean that for instance, Coca-cola could obtain ‘.cola’ for usage in connection with their business or indeed to preclude usage by [...]
Posts Tagged ‘online marketing’
Generic top-level domains hot up
Wednesday, June 30th, 2010New standard for advertising providers
Wednesday, June 30th, 2010An industry body representing ad networks has recently released guidelines which aim to harmonise and regularise the provision of adverts by the networks. The Interactive Advertising Bureau Networks and Exchanges Committee, comprised of 460 leading media and technology companies responsible for selling 86% of online advertising in the US, published the guidelines earlier this month [...]
ACE – Adwords Campaign Experiments
Tuesday, June 29th, 2010Everyone loves to experiment. Think back to that memorable time in science when you made your first volcano out of paper mache and made it explode with baking soda. Or what about those scientists over in Switzerland who have been experimenting with the Hadron Collider to explain the origin of the universe (big bang theory). [...]
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