Those devils at the Internet Corporation for Assigned Names and Numbers (ICANN) recently released further information about the new generic top level domains (gTLDs like .google or .yahoo). The new gTLDs are likely to spark a massive change in how websites are identified and categorised. In turn, this will have an effect on search costs [...]
Posts Tagged ‘PPC’
ICANN, YOUCANN, WEALLCANN (get a new domain to improve SEO performance)
Wednesday, July 7th, 2010When pay-per-click advertising goes bad
Tuesday, July 6th, 2010So you know the story, (or maybe you don’t but that’s ok); you’ve got a comprehensive list of keywords which you’ve then trimmed and pruned like a cherished bonsai tree, leading to an impressive click through rate and steady flow of measurable results from the PPC campaign. Then, as if from nowhere, it all goes [...]
ACE – Adwords Campaign Experiments
Tuesday, June 29th, 2010Everyone loves to experiment. Think back to that memorable time in science when you made your first volcano out of paper mache and made it explode with baking soda. Or what about those scientists over in Switzerland who have been experimenting with the Hadron Collider to explain the origin of the universe (big bang theory). [...]
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